What is PPC?
PPC stands for Pay-Per-Click, a model of the internet or digital advertising where the advertiser pays a publisher (Google) when each time one of your ads is clicked. Essentially, you’re paying for targeted visits to your website.
How PPC Works?
There will be a client's website, they choose a set of keywords relevant to their business which they are expecting their customer to search on google, then the ads will be created. When a customer comes to google and searches for related queries matching your keywords list, once the keywords & query of the customer match, google will pull your Ads and show them to the audience in the Google Search Engine.
Benefits of PPC Google Ads:-
- You can show your PPC ads on the top position of google search engine and PPC boosts traffic to your website.
- You can decide wherever you want to show your ads on Google Search Engine, Google Shopping Ads, Google Maps, Display Ads & Video Ads.
- You can control the budget completely, a minimum of 600 Rs you can add to the Google Ads account to start showing your ads on Google.
- Specific targeting options, you can target specific age groups, gender, location, time & device.
- PPC allows you to Analyze Ad performance to track & measure all your activities in real time.
There are different types of Campaigns to run PPC ads on Google:
- Search Ads
- Display Ads
- Video Ads
- Shopping Ads
- Gmail Sponsored Ads
