The Topics We're Going To Learn In PPC Course

About Smart Campaign

• Google Ads Smart Campaigns are one of the easiest ways to run PPC Campaigns for small business people who don't know about PPC, they can use this smart mode campaign to run simple PPC campaigns.

• Small business owners get their business online and reach the right audience. Smart Campaigns, built specifically for small businesses, is an automated tool that helps you promote your business on Google. Businesses of all sizes can now get ads up and running in just 15 minutes.

Learn The Basics of Pay-Per-Click (PPC)

 

What is PPC?

PPC stands for Pay-Per-Click, a model of the internet or digital advertising where the advertiser pays a publisher (Google) when each time one of your ads is clicked. Essentially, you’re paying for targeted visits to your website.

How PPC Works?

There will be a client's website, they choose a set of keywords relevant to their business which they are expecting their customer to search on google, then the ads will be created. When a customer comes to google and searches for related queries matching your keywords list, once the keywords & query of the customer match, google will pull your Ads and show them to the audience in the Google Search Engine.

Benefits of PPC Google Ads:-

• You can show your PPC ads on the top position of google search engine and PPC boosts traffic to your website. 
• You can decide wherever you want to show your ads on Google Search Engine, Google Shopping Ads, Google Maps, Display Ads & Video Ads.
• You can control the budget completely, a minimum of 600 Rs you can add to the Google Ads account to start showing your ads on Google.
• Specific targeting options, you can target specific age groups, gender, location, time & device.
• PPC allows you to Analyze Ad performance to track & measure all your activities in real time. 

There are different types of Campaigns to run PPC ads on Google:

• Search Ads

• Display Ads

• Video Ads

• Shopping Ads

• Gmail Sponsored Ads